Josh Cahill

For someone in advertising, I've always considered myself rather traditional.

That's not to say that I'm not creative, but I often find that while everybody is running around outside the box, sometimes the best ideas are the simplest ones.

I believe that with smart strategy, great work comes naturally. By understanding your audience first, it becomes much easier to speak to them. Who would have thought?

I believe in clarity over clutter. I'm not trying to reinvent the wheel, boil the ocean, or whatever corporate metaphor is popular that week, I'm trying to create great work that actually works.